"From $0 to $294k ARR: The TBaaS Story"

The Beginning

Most SaaS startups raise millions before seeing revenue. We took a different path: build first, sell second, fund never.

The Numbers

• Price: $49/month or $500/year (15% discount)
• Target: 500 customers in Year 1
• Projected ARR: $294,000
• Margins: 6% at 500 → 80% at 5,000

Why Tokenization?

Every business is realizing they need a token strategy:

• Loyalty programs are being replaced by token rewards
• Fundraising via tokens is faster and cheaper
• Communities expect token-based participation

Our Stack

• Frontend: Next.js + Tailwind
• Smart Contracts: Solidity (Ethereum/Polygon)
• Infrastructure: AWS + shared hosting
• Payments: Manual via WhatsApp (for now)

Lessons Learned

What Worked

• WhatsApp as primary sales channel
• Fixed, transparent pricing
• Focus on solving a real problem

What Didn't

• Generic website copy (fixed now!)
• Cold email outreach
• Overcomplicating the MVP

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Sources

1. SaaS Metrics Guide — Baremetrics
2. Bootstrapping a SaaS — Indie Hackers
3. ARR Growth Strategies — SaaStr
4. Tokenization Business Models — CoinTelegraph
5. Remote Work Best Practices — Doist